Platinum blondes – this one’s for you! Read on for the Pomme-approved recipe for keeping your platinum-blonde hair vibrant and healthy for as long as possible.
We love a summer blonde moment as much as the next person, but there’s no denying the maintenance of this hair colour, particularly when it comes to the platinum tone.
Two of the most important considerations when taking care of platinum blonde hair are strength and hydration. When bleach is applied to attain a platinum blonde colour, the bleach reacts with the colour pigments in the hair shaft, breaking them down to the point where they can be washed right down the drain.
However, the bleach also breaks down the natural fatty acids in the hair shaft, which leads to the weakening of the hair strand. This process also causes the hair to become dry, which, when left unchecked, can lead your colour to turn brassy quickly.
But don’t panic! Pomme has got you covered so you can rock this hair colour without regret.
The Lineup for Healthy, Vibrant Platinum Blonde Hair:
Step one in any blonde hair care routine is always a high-quality purple shampoo to effectively battle yellow and orange pigments from creeping into your cool-toned blonde.
Our number one shampoo recommendation for platinum blondes is Kerastase’s Bain Ultra Violet from their Blond Absolu line.
This shampoo is a deeply nourishing, brass-banishing treatment that will help to boost the vibrancy of your colour. The formula contains their signature combination of Hyaluronic Acid and Edelweiss Flower, powerful ingredients for strength and hydration.
This shampoo is amazing! It makes my blonde brighter but with the benefit of not drying it out like other professional purple shampoos have in the past. It’s only been a week and my hair is already brighter and healthier looking. 10/10 recommend.Cortnee (verified owner)
Another fantastic shampoo choice for platinum blondes is the Yubi Blonde Anti-Brass Purple Shampoo by Shu Uemura.
The rich, deep purple pigment of this shampoo will keep your platinum blonde hair firmly in the icy tone realm, neutralizing any brass and yellow pigments while leaving the hair clean, nourished, and soft.
Next up, let’s add in some hydration with the Cicaflash Fondant Conditioner by Kerastase.
This purple-tone conditioner delivers deep hydration to the hair fibre, is rich in antioxidants, and facilitates detangling. We’ll take this opportunity to remind you that colour-treated hair is inherently more fragile, so brush your hair with care! A product that offers detangling is key to letting your hair brush glide through with ease (we highly recommend using the Pomme Brush)!
At least once a week, we recommend taking the hydration a step further with a deep-conditioning hair mask like the Masque Ultra Violet by Kerastase.
This weekly treatment is designed to refresh and restore blonde hair, protect against dullness, and deeply nourish your strands. Make sure to leave it on for at least 5 minutes to reap the full benefits of its hydrating and toning properties!
Round Out Your Routine With These Powerful Extras
So you’ve shampooed, you’ve (deep) conditioned, now let’s lock in all the good stuff with a leave-in treatment!
Kerastase’s Cicaplasme Leave-in Serum is one of our favourites at Pomme.
This powerhouse formula acts as a protective barrier on your hair, sealing split ends, controlling frizz, and even offering UV protection from the sun to help keep your platinum blonde locks as healthy as possible.
Another option we LOVE for leave-ins is the Shu Uemura Ashita Supreme Revitalization Serum.
We recommend applying this serum to your ends about 3 times a week to help prevent breakage and keep your platinum blonde smooth and shiny.
There you have it! The ultimate hair care routine for platinum blondes. With the right range of products, we can greatly minimize damage from this gorgeous hair colour and get you rocking your platinum locks all summer long!