Introducing the release of Izumi Tonic products from SHU UEMURA, a range of hair care products designed to help you achieve stronger, healthier, and more radiant-looking hair. Each product is infused with Japanese-sourced rice water, a time-honored beauty secret known for its nourishing and strengthening properties.
When applied to the hair, rice water can provide a variety of benefits, including promoting hair growth and improving overall hair health. Rice water contains vitamins, minerals, and antioxidants that can help to repair damage, reduce split ends, and make hair smoother and more manageable. It also has a pH-balancing effect on the scalp, which can help to alleviate dandruff and other scalp issues. With all these benefits, it’s no wonder that rice water has become a popular ingredient in many hair care products.
Let’s breakdown the Izumi Tonic product range:
Izumi Tonic – Rice Water Spray
Leave-In Spray for Hair Strength & Shine
What is it?
The Strengthening Energizing Water is an unseen product infused with rice water to encourage shinier, stronger, and healthier hair. The rice water hair treatment is inspired by yu-su-ru, the ancestral Japanese beauty tradition for strengthening hair by bathing it in rice water.
What does it do?
The rice water infusion in this spray works to strengthen hair strands while also adding a glossy shine. This lightweight spray is perfect for daily use and can be used on wet and towel-dried hair.
Who is it for?
Anyone looking to add strength and shine to their hair.
What are the benefits?
- Hair is 10x stronger after one use
- Adds body and thickness
- After 28 days, hair looks healthier
- Leaves hair feeling smooth, silky & shiny
How Do I Use It?
STEP 1: Spray on clean wet or towel-dried hair from scalp to tips and massage. Do not rinse.
STEP 2: Proceed to blow dry.
Pro Tip: Opt for the Rice Water line for optimal results, rather than relying on homemade remedies! Crafting your own products at home can be unpredictable and may not offer the same benefits as professionally tested and expertly formulated ones.
Izumi Tonic – Serum
Thicken & Strengthen Hair, Split End Protection & Rice Water Infused
What is it?
A leave-in, lightweight strengthening and thickening hair serum.
What does it do?
This strengthening serum is packed with ceramides and infused with Japanese-sourced rice water. The lightweight serum strengthens and thickens hair by increasing the fibre diameter. Hair is left smoother, stronger, and protected from breakage.
Who is it for?
All hair types can benefit from this product, particularly those concerned with thinning, volumizing, and strengthening.
What are the benefits?
- Leaves hair stronger
- Reduces split ends
- Hair is soft, smooth, and shiny
How Do I Use It?
STEP 1: Add to dry hair on lengths and ends
STEP 2: Do not rinse.
Izumi Tonic – Strengthening Shampoo
Strengthens & Thickens Hair, Helps Prevent Breakage & Split Ends
What is it?
A strengthening and thickening shampoo.
What does it do?
This lightweight transparent formula gently cleanses, strengthens & thickens the hair, without stripping essential hydration. Hair is up to 30 times stronger, and protected from breakage with split ends. Your hair will feel softer, smoother, and full of radiance!
Who is it for?
All hair types, especially those with thinner and finer hair.
What are the benefits?
- Hair is up to 30X stronger
- Hair is protected from breakage with split ends
How Do I Use It?
STEP 1: Apply on wet hair and massage.
STEP 2: Rinse thoroughly.
STEP 3: Repeat for best results.
Izumi Tonic – Strengthening Conditioner
Breakage & Split End Protection, Strengthens, Thickens & Moisturizes Hair
What is it?
A strengthening conditioner infused with Japanese rice water to nourish, repair, and visibly thicken hair.
What does it do?
This lightweight formula strengthens, thickens, and moisturizes the hair. Hair is protected from breakage with split ends and is 16 times stronger. Your hair will feel soft, smooth, and full of radiance!
Who is it for?
This conditioner is for all hair types, but particularly beneficial for those with fragile hair.
What are the benefits?
- Strengthens, thickens, and moisturizes the hair
- Leaves hair shinier and softer
How Do I Use It?
STEP 1: Apply to clean wet hair on lengths and ends.
STEP 2: Leave on for 5 minutes.
STEP 3: Rinse thoroughly.
Izumi Tonic – Strengthening Masque
Restore & Strengthen Hair – Rice Water Infused Treatment Mask
What is it?
A strengthening, deep conditioning hair mask.
What does it do?
This rice water infused mask helps to nourish, repair, and restore your hair.
Who is it for?
All hair types.
What are the benefits?
- Hair will feel 30X stronger
- Hair will be shiny and radiant
How Do I Use It?
STEP 1: Apply to clean wet hair.
STEP 2: Leave on for 5 minutes.
STEP 3: Rinse thoroughly.
Try these products and post a before and after photo on IG! Tag @pommesalon and hashtag #pommeshell!
Nicole Pidherny
Master Stylist & Founder
Nicole Pidherny, the owner of Pomme Salon, wanted to create not only a hair salon, but also a beauty hub for clients and residents in the city.