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The Pommeshell Guide to Kérastase’s NEW Curl Manifesto

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Nicole Pomme once said: “The coolest thing about your natural texture is that it is all yours! Nobody has the exact same texture. We are all unique AF and I love it! So embrace it and love it because it is beautifully unique and 100% you!

We couldn’t agree with her more. Kérastase Curl Manifesto brings out the YOU in your hair and style. We truly believe there is beauty in diversity and there is diversity in beauty. Curl Manifesto is the first all-inclusive line that delivers curl care for all curl types. Wavy, curly, coily… you name it!

Curl Manifesto is our new obsession and we’ve stamped it with the ‘ Pomme Squad Seal of Approval’! Curl Manifesto does exactly what it says it does.

Intrigued? Keep on reading!

an image of the curl manifesto product range

Curl Manifesto – Créme De Jour Fondamentale

A.K.A Curl Cream or Curl Primer

What is it?
A lightweight hair priming cream to leave curls more hydrated, defined and stronger!

What does it do?
Deeply hydrates and detangles curls while providing all-day frizz control for curly and coily hair.

HOT TIP*Also adds heat protection when diffusing those curls!

Who is it for?
All textures! Wavy hair, curly or very curly hair or coily hair!

Key Benefits:

  • 72% more definition
  • Moisturizing formula provides frizz control
  • Provides heat protection up to 450° F
  • Free of parabens and mineral oil

How to use:

  • Apply to wet, towel-dried hair after shampoo and conditioner or mask then work a generous amount of product into hair from root to ends, distributing evenly. Scrunch or twirl sections of hair to encourage pattern formation.
Mariah has fine wavy to curly hair and used all the products from the Style and Shine Curl Manifesto Bundle, which is currently 10% Off!

Kérastase Curl Manifesto – Gelée Curl Contour

A.K.A. Curl Defining Gel

What is it?
A lightweight gel-cream that hydrates like a cream with the hold of a gel and amplifies curls’ and coils’ natural shape with definition and no crunch. 

What does it do?
Deeply hydrates and adds hold without weighing the hair down.

Who is it for?
All curl types! Wavy hair, curly hair or very curly hair or coily hair.

Key Benefits:

  • 61% more hydrated with enhanced shine
  • 24-hour frizz control
  • Adds 74% more curl definition without the crunch
  • Free of parabens and mineral oil

How to use:

  • Work into damp or dry hair. Scrunch and gently define curls with your fingers. For very curly and coily hair, layer over primed hair. Apply to sectioned hair and twist individual curls using your fingers.

Curl Manifesto – Refresh Absolu

What is it?
A lightweight spray to instantly hydrate, redefine curls and coils in between washes, enhance shine, and reduce frizz.

What does it do?
Reactivates and redefines curl shape in between washes, leaving curls more defined, with all-day frizz control. Infused with manuka honey and ceramides, the formula intensely moisturizes to refresh curls and coils while.

Who is it for?
All curl types! Wavy hair, curly hair or very curly hair or coily hair.

Key Benefits:

  • Instantly leaves curls more defined by 74%!
  •  Reactivates moisture, shape, and shine.
  • Instant frizz control

How to use:

  • Spray and mist throughout dry hair to reactivate second-day curls. Air-dry.

Curl Manifesto – Huile Sublime Repair

What is it?
A multi-use hair and scalp oil that nourishes and strengthens to reduce breakage and leaves curls and coils soft and shiny, not greasy.

What does it do?
Leaves curls stronger and more defined, enhancing natural curl shape. It adds deep hydration and shine to all curls and coils. 

Who is it for?
Very curly hair to coily hair.

Key Benefits:

  • Strengthens curls
  • Intensely hydrates and enhances shine
  •  Defines and controls frizz
  • 99% stronger curls & reduced breakage

How to use:

  • This nourishing oil blend can be used at different steps in a hair care routine. As a leave-in, apply one to two pumps on wet or dry hair after shampoo and conditioner/mask. Air-dry or use a diffuser.
  • When used to condition the scalp: Part hair into sections to reveal the scalp and gently massage in the product.
  • When used as pre-shampoo hair treatment: Gently work through dry hair and allow to act for at least five minutes before washing hair.

Kérastase Curl Manifesto – Bain Hydration Douceur Shampoo

What is it?
Gently removes build up and residue so your curls are left soft, shiny and bouncy.

What does it do?
This formula is enriched with Manuka Honey and Ceramides so your hair will be left intensely moisturized, smoothed and restored.

Who is it for?
All curl types! Wavy hair, curly hair or very curly hair or coily hair.

Key Benefits:

  • Creamy formula intensely moisturizes
  • Gently cleanses hair and scalp to remove impurities and build up
  • Free of sulphates SLS + SLES, parabens and minerals

How to use:
Massage quarter size amount into wet hair. Apply water for additional lather. Rinse thoroughly. Repeat for additional cleansing and moisture.

Kérastase Curl Manifesto – Fondant Hydration Essentielle Conditioner

What is it?
This lightweight conditioner is enriched with Manuka Honey and Ceramides to intensely hydrate and detangle without weighing hair down.

What does it do?
Embrace your natural texture with this moisturizing formula to leave curls shiny, and bouncy with all-day frizz control.

Who is it for?
All curl types! Wavy hair, curly hair or very curly hair or coily hair.

Key Benefits:

  • 80% more conditioned without being weighed down
  • Gentle helps to detangle even the most stubborn knots
  • 24H frizz control
  • Free of parabens and mineral oil

How to use:

  • After shampooing, apply to wet hair, having removed excess water. Distribute from ends upward and massage into hair. Leave in for three to five minutes. Rinse thoroughly.

Kérastase Curl Manifesto – Masque Beurre Haute Nutrition

What is it?
A nourishing hair mask that deeply strengthens, protects against breakage, adds hydration, and enhances shine for curls and coils.

What does it do?
It works to add deep strength and moisture for shinier curls and frizz control. It’s infused with manuka honey and ceramides to strengthen and protect against breakage.

Who is it for?
Very curly hair to coily hair.

Key Benefits:

  • Adds hydration and shine
  • Intensely nourishes and strengthens curls
  • Leaves curls shinier
  • Free of mineral oil

How to use:

  • After shampooing, apply generously to damp hair. Distribute evenly while detangling with fingers or with a wide-tooth comb. Add a bit of water to emulsify. Leave on for five to 30 minutes. Rinse thoroughly.

Overwhelmed? We were, too.

The honest 100% truth about waves, curly hair and coily hair is that it takes trial and error to figure out what works for you.

The best place to start is by incorporating the Curl Manifesto – Fondant Hydration Essentielle Conditioner instead of your usual conditioner and adding Curl Manifesto – Créme De Jour Fondamentale into your styling routine. This allows you to gauge how your curls react, determine how much frizz control you require and helps to repair and nourish your curls so they can be juicer than ever.

After that you can start adding the others in depending on your needs and wants! Are your curls still lacking bounce and moisture? Add in Curl Manifesto – Bain Hydration Douceur Shampoo.

Need more hold? Add in Curl Manifesto – Gelée Contour.

Need more all over control and shine? Add in Curl Manifesto – Huile Sublime Repair. Is your hair thick and very curly/coily + needing max smoothing + control and repair? Use Curl Manifesto – Masque Beurre Haute Nutrition every other wash!

Or you could try out one of our Curl Manifesto Bundles that are tailored for each curl type (and currently 10% off)!

Check out some of our Pomme Squad rocking their natural curls and waves with Curl Manifesto!

Much love,

Rylea xx

Rylea Arnold

Rylea Arnold

Content Creator

Hairstylist & Content Creator for Pomme. Thriving on sarcasm, iced coffee and puppy snuggles, all with a book in hand. Grateful for the small things, big things and everything in-between.

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