One of the BIGGEST hair concerns is damaged, broken, lifeless hair. In fact, 80% of women report damaged hair being a top concern. Did you know the calcium in our water is actually damaging to the hair!?
Introducing Kérastase Première, a groundbreaking new line formulated with the most effective combination of actives to eliminate the calcium build up and deeply repair the hair fibre, ensuring an instant hair transformation back to visibly smoother, repaired and nourished healthy hair!
How Does Calcium Damage Hair?
Inside the hair
Calcium in our water actually sneaks in-between the keratin chains within the hair fibre and breaks the link —this results in weaker hair more vulnerable to further damage such as lightening/colouring, hot tools, tight elastics etc!
On the outside
Calcium build up, think inside your shower where you see calcium build up on your tile and glass. It creates a layer of build up, looking dull and rough you need the proper product to help you remove that layer and see that glass and tile shine again! It is the same idea on the hair cuticle. The calcium build up making hair rough, dull and prone to breakage
How Does Première Help?
Starting with Citric Acid to penetrate into hair fibre and remove the calcium causing damage and build up. Glycine, an amino acid then steps in to deeply repair and reconnect the broken keratin links. To complete the repair process, peptides (a chain of amino acids) enter and refill the hair surface.
The Result?
Hair that is repaired back to 99% of its original strength. Hair that is revitalized and healthy, stronger from within and more resilient to damage of all types.
Transport Yourself to Italy
Première holds a beautiful subtle scent, unveiling a citrus & mandarin cocktail surrounded by an accord of orange flower and jasmine, creating a true summer nectar sending you directly to Italy.
If you missed the Instagram Live Q+A, watch below now!
Nicole Pidherny
Master Stylist & Founder
Nicole Pidherny, the owner of Pomme Salon, wanted to create not only a hair salon, but also a beauty hub for clients and residents in the city.