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Kérastase

Genesis Fortifying Routine for Dry and Thick Hair

Strengthen, Hydrate & Reduce Hair Breakage & Fall Out

Original price was: $217.00.Current price is: $195.30.

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Say goodbye to brittle strands and hello to resilience! The Genesis Fortifying Routine for Dry and Thick Hair is a powerhouse trio designed to reduce hair fall due to breakage while nourishing thick, dry locks from root to tip. If your hair craves strength, moisture, and a little discipline (don’t we all?), this routine delivers salon-level results right at home.

What’s Included:

  • Genesis Bain Nutri-Fortifiant Shampoo (250ml): Gently cleanses while strengthening weakened, thick hair prone to breakage.

  • Genesis Fondant Renforçateur Conditioner (200ml): Lightweight yet nourishing – detangles and softens without weighing down.

  • Genesis Défense Thermique Heat Protectant (150ml): A leave-in treatment that protects against heat damage up to 220°C while boosting hydration and resilience.

Perfect If You Have:

  • Thick, coarse, or dry hair that needs moisture and strength

  • Hair prone to breakage from brushing or heat styling

  • Rough, brittle, or tangled strands that lack resilience

  • Excessive shedding due to breakage

  • Textured hair that craves hydration and manageability

  • A preference for a complete, results-driven hair care system

Why You’ll Love It:

  • Reduces hair fall from breakage with continued use

  • Strengthens and hydrates without heaviness

  • Protects hair from heat styling damage

  • Leaves hair feeling soft, smooth, and manageable

  • Beautifully scented with a luxe, salon-fresh fragrance

Key Ingredients:

  • Aminexil 1.5%: Helps anchor hair at the root and prevents collagen hardening around follicles.

  • Ginger Root: Known for its stimulating properties, it boosts scalp circulation and protects against external aggressors.

  • Edelweiss Native Cells: Rich in antioxidants to help preserve hair’s natural strength and softness.

Pomme Pro Tip:

Use the Pomme Brush in the shower to evenly distribute your conditioner – it helps with detangling and maximizes product absorption. Finish with the DéfenseThermique on damp hair before blow drying or heat styling for a silky, frizz-free finish.

Product Highlights

  • Thick/Course Hair
  • Sale
  • Kérastase Full-Size
    • Cleanse with Genesis Bain Nutri-Fortifiant Shampoo – apply to wet hair, massage into scalp and lengths, then rinse.

    • Condition with Fondant Renforçateur – apply to towel-dried hair, focus on mid-lengths to ends, leave for 2–3 minutes, then rinse thoroughly.

    • Protect & Strengthen with Défense Thermique – apply 2–4 pumps to damp hair before blow-drying or heat styling. Do not rinse.

    Frequency: Use 2–3 times per week, or as needed based on your hair type and styling routine.

  • See individual product pages for ingredients. 

  • 1. Is buying the routine a better value than individual products?
    Absolutely! Purchasing the complete routine offers better value than buying each product separately, plus you're guaranteed to have the perfect system that works synergistically together.

    2. Can I use these products separately, or do they need to be used together?
    While each product works beautifully on its own, the system of Bain + Fondant + Serum provides up to 97% less hair fall due to breakage from brushing when used together as directed.

    3. How long will this routine last?
    With regular use (washing 2-3 times per week), this routine typically lasts 2-3 months, making it an excellent investment in your hair's health.

    4. What if my hair is thick but not particularly dry?
    This routine is specifically formulated for thick AND dry hair. If your thick hair isn't dry, you might prefer the fine/oily hair routine or mix and match individual Genesis products.

    5. Can I use this routine if I have colour-treated hair?
    Yes! This gentle, nourishing system is perfect for thick, dry hair that's been weakened by chemical processing and needs extra strengthening and moisture.

    6. How quickly will I see results?
    Many clients notice less hair in their brush and improved manageability within 2-3 weeks. For maximum anti-breakage results, commit to the full 6-week serum protocol.

    7. What makes this different from other hair care routines?
    This dual-action fortifying system is specifically formulated to strengthen hair and reduce hair breakage rather than just providing moisture. It's a targeted treatment system, not just regular hair care.

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