Some dryness runs deeper than a daily conditioner can reach. When hair is very dry, the roughness and brittleness aren't just on the surface; the whole strand is starved of moisture and nutrients, so it keeps feeling dry and fragile even when your everyday routine is on point. Fine hair makes it trickier because the deep treatments that would help are often too heavy.

This is an ultra-concentrated deep-nutrition mask, richer than your everyday conditioner but made to melt into fine-to-medium hair without weighing it down. Plant-based proteins from wheat, corn, and soy rebuild the fibre from within, niacinamide reinforces and strengthens it, and glycerin plus a cushion of nourishing lipids flood very dry hair with lasting moisture. Use it instead of your Lait Vital conditioner when your hair needs a deeper drink, and if your hair is medium to thick, reach for Masquintense Riche.

Within the first 3 to 5 minutes of treatment, very dry hair feels softer, silkier, and more elastic, with the brand delivering up to 89% more immediate hydration, 52% more softness, and 79% more shine. Use it once or twice a week to replenish the deep moisture and nutrition that daily care can't, so fine hair stays soft, shiny, and far less prone to snapping.