Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
  • Image of Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml
Anti Brass Purple Shampoo For Bleached, Highlighted Blonde Hair
$60.30 $67.00
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Best For:
  • Pomme Salon Inc.

    Dryness & Hydration

  • Pomme Salon Inc.

    Anti-Brass

  • Pomme Salon Inc.

    Blonde Hair

Description

Yūbi Blonde Anti-Brass Purple Shampoo: intense, deep-pigmented gel cream enriched with Japanese Cool Pigment and infused with White Peony. Designed to intensely nourish hair while neutralizing brassiness and unwanted yellow tones.

Benefits:

  • Cuts brass on all levels of blonde hair.
  • Cleans hair and scalp while simultaneously toning.
  • Leaves hair shiny and soft to the touch.

How to Use

• Apply a walnut-sized amount to wet hair and massage it into the scalp using the fingers and palms of the hand.
• Leave in for 1 minute before rinsing to get the full toning effect.
• Rinse thoroughly.
• For best results, use Shu Uemura's Anti-Brass Purple Balm.

Is it right for me?
  • Best for: Blonde, bleached, highlighted, or silver hair fighting brassy yellow and orange tones and needing nourishment.
  • Skip if: You want to keep warm or golden tones; the cool pigments neutralize them.
  • Frequency: Once a week, or when brass creeps in. Apply a quarter-sized amount to wet hair, work through the lengths where brass shows, leave for 3 to 5 minutes, then rinse well.

Ingredients

Aqua/Water/Eau/ Sodium Laureth Sulfate/ Coco-Betaine/ Sodium Chloride/ Glycol Distearate/ Cocamide Mipa/ Dimethicone/ Citric Acid/ Sodium Benzoate/ Sodium Hydroxide/ Hexylene Glycol, Ci 60730/Acid Violet 43/ Salicylic Acid/ Carbomer/ Linalool/ Guar Hydroxypropyltrimonium Chloride/ Limonene/ Sodium Hyaluronate/ Tocopherol/ Geraniol/ Citronellol/ Ci 77891/Titanium Dioxide/ Ci 42090/Acid Blue 9 Aluminium Lake/ Butylene Glycol/ Fumaric Acid/ Methicone/ Paeonia Albiflora Flower Extract/ Parfum/Fragrance.

 
Pomme Salon Inc.

Yūbi Blonde - Anti-Brass Purple Shampoo - 300ml

$60.30 $67.00

Active Ingredients

Japanese White Peony

A delicate botanical extract long prized in Japanese beauty for its antioxidant and calming properties. Rich in paeoniflorin, it helps soothe and protect against daily environmental stress, leaving hair looking healthier and more radiant.

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Japanese High-Tech Cool Pigment

An advanced violet-toned pigment developed exclusively by Shu Uemura in Japan. It works on simple colour theory (cool neutralizes warm), depositing a high concentration of cool pigment to cancel out unwanted yellow and brassy tones, so colour stays truer, cooler, and brighter for longer.

Learn more

Why it Works

Why the problem exists

You leave the salon with a clean, cool blonde, and a few weeks later it turns warm and brassy, and dry on top. Two things are happening at once: as your toner fades, minerals, sun, and product let those yellow and orange tones creep back in; and because lightening leaves blonde hair porous, it's parched and rough at the same time. So you're fighting colour and dryness at the same time.

Why this product solves it

This purple mask tones and nourishes in one step. It's loaded with cool pigment, violet to cancel yellow and blue to knock back the deeper orange brass, so it neutralizes a wider band of warmth than a violet-only formula, while Japanese white peony soothes and nourishes porous, lightened hair and the rich mask base smooths and conditions. You get cooler, brighter blonde and softer, glossier hair at the same time. Use it once a week after the Yūbi Blonde purple shampoo when porous blonde needs deeper conditioning.

What to expect over time

Brass looks visibly cooler and brighter right after you rinse, and hair comes out softer, smoother, and more nourished than a purple shampoo alone can leave it. Used once a week, it keeps your blonde crisp and conditioned between salon visits. Stick to the 3- to 5-minute window; longer doesn't tone better and can leave a violet cast on very light or porous hair.