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Meet Vanessa from PURE Gym & Juicery


What do you like your hair to say about you? 

My hair is in a pony tail or a messy bun 99% of the time!  Big fan of dry shampoo 🙂 

What do you do for work?

I run two businesses; which is why I spend little time on doing my hair 😉  

One brick and mortar business, PURE Gym & Juicery in Penticton as well as an online wellness business,

A major career related challenge you’ve had to overcome? 

A major career challenge I’ve had to over come… I would say getting over my own self doubt, especially when I was first starting out.

Starting a business, creating a brand, building a team takes time and a lot of personal development and grit.

Describe your IDEAL day off in Penticton (Fall Edition)?

I would definitely have to say cruising the Naramata Bench and hitting some wineries. It’s truly one of the most beautiful regions in the world and we are so lucky it’s in our own backyard.

What do you look forward to MOST about being neighbours to Pomme Salon?

The PURE team is so excited to have Pomme as our new neighbours!  We are so excited for all the new energy and to be a part of their growth.  It’s a super exciting time for Nicole and the Pomme crew. We will for sure be doing some exciting collaborations – stay tuned!

Favourite beauty product you can’t live without?

Dry shampoo!

One new thing you’d love to learn/try? 

Hip-hop dancing haha

Daneka McFetridge

Daneka McFetridge


I am okanagan raised, in my mid twenties, enjoying life’s adventures. My work fulfills my love of working in a team, serving others, in a creative and challenging way. Both fitness (spin, bootcamp, barre, yoga), and getting into nature, fuel my soul. When I’m not creating, collaborating, or educating myself OR clients, you can find me hanging with my dog, cooking up a storm, exploring the world, participating in community events, or laughing with family and friends. Balance is my mantra, and I love trying new things ✌🏽